The investment objectives of successful institutions and affluent investors are the same as the wealth seeking investor. Yet, The Wealthy Invest Differently! The world’s most successful institutions and affluent investors have achieved above average rates of return utilizing an asset mix combining traditional and private and alternative investments. Why? Private Investments are not impacted by market fluctuations which can reduce volatility and are a source of diversification that can mitigate overall portfolio risk and are often long-term investments with high growth potential. Roles models like Canada Pension Plan(CPP), Ontario Teachers Pension Plan(OTTP) and Yale Endowment Fund have created wealth for their members with a mix of public and private investments.